Seasoned AEs at Your Conference Booth. Qualified Meetings on Your Calendar.
FloorForce puts experienced, U.S.-based Account Executives in your booth to proactively engage attendees, identify real buyers, qualify prospects, and book sales meetings — so valuable opportunities don't walk right past you.
Built for Series A, Series B and International Tech CompaniesWe've Worked the Floor.
Our Account Executives bring hands-on experience from leading technology and industry conferences. We know how to navigate busy exhibit halls, engage the right people, and turn introductions into meaningful sales opportunities.
All names and logos are trademarks of their respective owners; no endorsement or partnership is implied.
You Invested in the Audience. Where’s the System to Convert It?
Conferences bring thousands of potential buyers together in one place. Companies invest heavily to be there, but too often lack a consistent approach to turning that access into qualified sales meetings.
You have a booth. You have a team. You have a target audience.
What's missing is consistent execution: engaging the right attendees, qualifying real opportunities, and getting meetings on the calendar.
The symptoms are predictable:
Your Booth. Our AEs. More Qualified Meetings.
A repeatable approach to conference sales requires more than a booth and a team. It requires experienced salespeople who consistently engage the right attendees, identify genuine opportunities, and turn conversations into booked meetings.
That's where FloorForce comes in.
Our seasoned Account Executives become an extension of your team, bringing the sales experience and disciplined execution needed to make the most of your conference investment.
We don't stand behind the booth table waiting for traffic. We actively seek out potential buyers, initiate meaningful conversations, and keep the focus on booked meetings.
Here's how we turn conference attendance into qualified sales meetings:
Proactive Engagement
We actively work your conference booth, engaging potential buyers instead of waiting for them to approach.
Buyer Identification
We focus on attendees who match your ideal customer profile, separating genuine prospects from casual visitors and badge collectors.
Sales Qualification
We ask meaningful questions to uncover business needs, evaluate potential fit, and identify genuine buying interest.
Meeting Booking
We turn qualified conversations into scheduled meetings with your team, while prospects are engaged and interested.
When conversations require deeper technical expertise, we bring in your product or engineering team so the right people can address the right questions.
You bring the product expertise. We bring the sales experience.
Not Booth Staff. Not SDRs. Seasoned Account Executives.
There's a difference between starting a conversation and knowing how to turn it into a qualified sales opportunity.
FloorForce brings experienced Account Executives who understand how to engage decision-makers, ask discovery questions, build trust, and recognize genuine buying signals.
We aren't there to deliver rehearsed pitches or collect as many badge scans as possible.
We're there to identify the prospects worth your team's time and get qualified meetings on the calendar.
Experienced Sellers. Meaningful Conversations. Qualified Meetings.
Four Simple Steps to Better Conference Results.
We Learn Your Business
Before the conference, we get familiar with your product, ideal customer profile, key value propositions, and meeting qualification criteria.
We Work Your Booth
Our experienced AEs engage attendees, identify potential buyers, qualify interest, and bring in your technical experts when needed.
We Book the Meetings
We focus on turning qualified conversations into scheduled meetings with your sales team, giving your company actionable next steps after the conference.
We Pass the Leads
You get a clear summary: conversations, qualified leads, meetings booked and follow-up recommendations.
Built for Tech Companies Ready to Make Conferences Count.
FloorForce is designed for Series A, Series B and growing international tech companies that invest in conferences but need experienced sales talent to maximize their presence.
Whether you're launching a new product, entering a new market, or exhibiting with a lean team, we help make sure the right conversations happen.
We support companies across:
- B2B SaaS and Enterprise Technology
- AI and Automation
- FinTech and Financial Services
- Cybersecurity
- Travel and Hospitality
- Transportation, Logistics, Supply-Chain
We Know Who You're Selling To.
From C-Suite Executives to Department Leaders, our Account Executives bring firsthand experience selling to the Buyers who matter most to your business.
Our team knows how to engage, qualify, and build trust with a wide range of Buyer Personas and Decision-Makers, including:
CEO · CFO · COO · CTO · CISO · CRO · CMO · CHRO · Head of Procurement · VP of Finance · AP Manager · Travel Manager · and more.
The Right Conversation With the Right Buyer. That's How Meetings Get Booked.
Tell Us About Your Next Conference.
Whether your event is next week or next year, let's discuss how FloorForce can help you engage the right buyers and book qualified sales meetings.
Book a Conference Strategy CallFrequently Asked Questions
1. Who actually works my booth?
Your booth will be staffed by experienced, U.S.-based Account Executives who know how to engage decision-makers, qualify prospects, and book sales meetings. Every AE is carefully selected and briefed on your product, ideal customer profile, and sales objectives before the conference to ensure they're ready to represent your company professionally.
2. Why hire an experienced AE instead of an SDR or traditional booth staff?
Experienced Account Executives know how to engage decision-makers, ask meaningful qualifying questions, recognize genuine buying signals, and turn conversations into scheduled meetings.
We're not there to simply greet attendees, scan badges, or hand out swag. We're there to identify real buyers, qualify opportunities, and book sales meetings with the people who matter to your business.
3. Do you work with International Companies?
Absolutely. FloorForce works with international companies exhibiting at conferences across the United States and around the world.
Whether you're entering the U.S. market or exhibiting at an international conference, our experienced, U.S.-based, native English-speaking Account Executives bring sales expertise, professionalism, and credibility to your booth.
Our AEs understand American business culture, buyer expectations, and how to engage decision-makers with confidence. At international conferences, they help your company communicate its value proposition clearly in English—the common language of global business—building trust, qualifying prospects, and turning meaningful conversations into booked sales meetings.
Your Brand. Our American Sales Expertise. Global Opportunities.
4. What do you need from us before the conference?
We'll align on your Ideal Customer Profile (ICP), qualification criteria, key messaging, target accounts, and access to the calendar where meetings should be booked.
Our pre-conference preparation ensures our AEs are ready to represent your company confidently, engage the right buyers, and start meaningful sales conversations from day one.
5. Will your Account Executives understand our product?
Yes. Before the conference, we take time to understand your solution, target customers, competitive positioning, and value proposition.
Our AEs focus on engaging attendees, identifying qualified buyers, and booking meetings. When prospects need deeper technical information or product demonstrations, we connect them with your product or engineering specialists.
6. How do you track and report results?
We provide daily reports on qualified leads, meaningful conversations, and meetings booked throughout the conference. Your team will see booked meetings on their calendar in real-time.
After the event, you'll receive a summary of conference activity, qualified opportunities, scheduled meetings, and recommended follow-up actions.
Our focus is on delivering actionable sales opportunities, not just a spreadsheet of badge scans.
7. Which conferences do you cover?
FloorForce supports tech companies exhibiting at conferences across the United States and internationally.
From major U.S. tech events to industry-specific events to international conferences, we help companies proactively engage attendees, qualify prospects, and book meetings with the right buyers.
Tell us which conference you're attending, and we'll discuss the best approach for your event.
8. How far in advance should we book FloorForce?
Whether you need a last-minute replacement or you're planning for next year's conference, FloorForce is ready to help you put experienced Account Executives on the floor.
We recommend contacting us as early as possible to allow time for conference planning, product familiarization, and pre-show alignment.
Availability depends on conference dates, location, and the number of AEs needed. No matter your timeline, let's talk about how we can make your next conference count.
9. Do your Account Executives work as part of our team?
Yes. Our AEs operate as an extension of your team during the conference, representing your company, engaging your ideal buyers, and working alongside your existing staff.
From business formal to branded apparel or conference-themed attire, our AEs adapt to your company's dress code and brand identity to ensure a seamless, professional presence.
We handle proactive sales engagement and prospect qualification while your team focuses on product demonstrations, technical discussions, and building deeper relationships with qualified buyers.
You bring the product expertise. We bring the sales experience.
10. Can you guarantee a certain number of qualified meetings?
We don't guarantee a specific number of meetings because results depend on factors such as attendee fit, booth traffic, product-market fit, and the conference itself.
What we do commit to is proactive engagement, thoughtful qualification, and a focused effort to convert meaningful conversations into qualified meetings on your calendar.
11. What is FloorForce's pricing?
FloorForce offers a straightforward pricing structure consisting of a Flat Daily Rate (per AE), a Flat Travel Rate (based on location), and a Success Fee of $250 per qualified meeting booked.
Pricing varies based on the number of Account Executives, conference duration, and location. We'll establish clear meeting qualification criteria and provide a customized quote during our strategy call.
Your Booth Is Booked. Now Let's Book the Meetings.
You've invested in the conference. Now put experienced Account Executives on the floor to engage the right buyers, qualify prospects, and turn conversations into booked sales meetings.
Book a Conference Strategy Call